Custom Programming for Mazda's London Motor Show microsite

Celerity were contracted to program the booking engine for Mazda's 'Driving Experience' promotion for the London Motor Show.

More than a simple test-drive, this was a sophisticated marketing device intended for a select audience.  As such, it needed to be secure, easy to use and accurate.

Celerity delivered fully tested code, on time and within budget.  The finished micro-site allowed the lucky recipients of a targeted mailshot the opportunity to book on a free Driving Experience at the London Motor Show on the day and slot of their choice.  As slots filled up, the dynamic booking form changed to reflect the available options.

Mazda microsite screenshot

Please note, this was a time sensitive project, so the micro-site is no longer live.